Singapore Electronic Case Solution
Product Portfolio
Factor
|
1 |
2 |
3 |
4 |
5 |
Diversification (Product)
|
None |
Limited |
Moderate |
High |
Very High |
Product Life Cycle Balance |
Mostly 3 & 4 |
Mostly 3 & 4 |
Balance of 1 – 4 |
Skewed Toward 1-3 |
Skewed Toward 1 & 2 |
Comparison of current behaviors with desired behaviors.
The Product Portfolio is divided into two categories of Diversification and Product Life Cycle Balance. The calculated performance gap for the product diversification is negative 0.3 and 0.08 for the PLC Balance. Competitors are seen to have aggregated diversification as compared to the Singapore Electronics. The Company might have good returns, but the risk on the returns are also high. Diversification divides the risk acquired by the company in order to focus on the product line. However, the positive performance gap in the PLC shows that the company has achieved a good PLC Balance than what the market or the competitors have achieved.
Proposed strategies for correcting gaps:
In order to reduce the performance gap, Singapore Electronics can achieve product diversification through adapting the pricing strategies and the strategies for entering into additional markets.
Accountability measurements for correcting gaps:
Before the measurement of Accountability, it is important to define and assign the accountability for the correcting gaps. The accountability for the correcting gaps is not easy to define. The definition for the accountability will be determined by the performance gaps. The assigning of the accountability will be done by allocating strategies for the correcting gaps. In order to measure the accountability for the correcting gaps, the Traditional Product Life Cycle should be examined in the end with the revenues acquired from Diversification.
Product Technology Applications
Factor
|
1 |
2 |
3 |
4 |
5 |
Technology Applications (Product)
|
None |
Limited |
Moderate |
High |
Very High |
Technology Philosophy |
None |
Last In |
Adapt with Competition |
Seek Early Adaptation |
First Mover |
Comparison of current behaviors with desired behaviors. What is the performance gap? What is the impact on organizational performance if the gap is not corrected?
The Product Technology Applications is also divided into two categories of Technology Applications and Technology Strategy. The Calculated Performance gap is 0.18 and 0.38 for the Technology Application and Technology Strategy. The Performance gap shows that Singapore Electronics has many technology applications and they are assumed as high quality application compared to what competitors offer. Moreover,the adapted technology strategy of Singapore Electronics is presumed as much better than its competitors. Since the Company tends to be a first mover in every application introduced. The competitors follow Singapore Electronics’ strategy in order to be in the market........................
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