Singapore Airlines: Premium Goes Multi-Brand Case Solution
The business for that reason chose to introduce an affordable airline company of its own contacted Scoot, the 4th brand name in its profile. Now Chief Executive Officer Goh Choon Phong should think about the best ways to grow all 4 airlines without having cannibalizing its personal industry share or watering down the sterling brand name of the moms and dad airline company.
Singapore Airlines had actually long been thought about the gold requirement for its ingenious customer care. The business was encountered with brand-new sources of competitors, from the quick development of Southeast Asian inexpensive providers on the a single hand, to the growth of costs Gulf providers on the various other.
PUBLICATION DATE: August 17, 2016
This is just an excerpt. This case is about SALES & MARKETING
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