The Silk Soymilk brand evolves from one home made merchandise to a regional then national brand, facing challenges such as acquisition, investment inflow, and competition from new entrants into the market it created. The marketing positions at various development stages of silk are discussed, and students consider how its attempts could best realize increase goals and whether the business should expand its existence or develop new classes. Which option carries the largest threats, and which would improve its standing as a market leader?
Silk Soy Milk (A) case study solution
PUBLICATION DATE: April 21, 2009 PRODUCT #: UV2970-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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