SIG Beverages, a leading supplier of filling and packaging for the beverage industry, recognized the opportunity to provide services to their users of the final product. The control problem is to develop a portfolio of services to meet the needs of end users, while balancing the competing initiatives to develop the internal capacity of service. In the midst of a series of projects to improve spare parts and repair services, the client requests a fixed rate contract for maintenance beyond the current capabilities SIG website. Details of the case, based on the operations of the Italian business unit, leading to a discussion of the installed base of the economy, the benefits that manufacturers have to provide products, services, and cultural challenges related to plant life mentality in the product at the center of the organization. "Hide
by Rogelio Oliva, James Quinn Source: Harvard Business School 19 pages. Publication Date: July 3, 2002. Prod. #: 603018-PDF-ENG
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