Describes how Siemens Medical Solutions (MED) accomplished a remarkable turnaround from loss making operations in one of the most profitable parts of the company Siemens. By late 1996, challenging market conditions in the health care industry, as well as the inefficiency of production, logistics and sales / service processes have had a negative impact on the profitability MED. In response to these challenges, CEO Reinhardt defined and implemented a comprehensive program of revolution around the people, processes and products. The case highlights the most important aspects of the company's turnover, and then expand and provide opportunities for future challenges and opportunities of the company. "Hide
on D. Quinn Mills, Julian Kurz Source: Harvard Business School 18 pages. Publication Date: June 24, 2003. Prod. #: 703494-PDF-ENG
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