The worldwide sentiment towards energy has focused on reducing fossil fuel reliance. This move to alternative energy represents the opportunity for the world's biggest energy technology businesses, including Siemens, to lead the future with a disruptive innovation. There are several new and developing technologies vying to unseat fossil fuels.
Although the time has come to select which option it will focus on to disrupt the industry, Siemens Energy has a hand in all these technologies with its greatest focus in wind and solar. This selection comes down to expecting the most successful technology for the future. Should as a way to limit its risk, Siemens wait to get a smaller business with an advanced product? Or, should Siemens partner with competitions despite bad history?
Siemens Energy (in 2010) How to Engineer a Green Future
PUBLICATION DATE: January 06, 2012 PRODUCT #: MH0011-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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