Examines the ways in which high culture Siebel Systems », with its emphasis on customer satisfaction and professionalism, has been a source of competitive advantage for this leading provider of customer-centric e-business software applications. The problem facing CEO Tom Siebel, how to preserve this unique culture of the company is growing at a phenomenal rate. Provides an overview of customer relationship management (CRM) market place Siebel Systems "in this market, and the distinctive actions the company took from the start, to create and maintain a culture that played a fundamental role in the Siebel Systems one of the fastest growing companies in the world . "Hide
by Charles A. O'Reilly, Victoria Chang Source: Stanford Graduate School of Business 26 pages. Publication Date: March 1, 2001. Prod. #: HR14-PDF-ENG
Related Case Solutions & Analyses:
Personal Selling and Sales Management
Reputation in Online Auctions: The Market for Trust
Managing the Chicago Public Schools
Collaborating with Activists: How Starbucks Works with NGOs
Viacom Inc.: Carpe Diem
Aldus Corporation
Contracting for Management and Technical Services (B): Bringing Key Functions in House at the Navy Sea Systems Company
Navy SEALs: Selecting and Training for and Elite Fighting Force
Want to Innovate? Then Act Like a Start-up
The Power Of Love
