It's 2010 and the Sidoti and Company, New York brokerage firm that specializes in small cap stocks, has just released a new product Micro Cap Stock Research. The company has hired a group of five analysts who will produce written reports of research on Micro-Cap stocks that publicly traded stocks with a market capitalization of less than $ 250 million. Peter Sidoti, Sidoti and company founder and CEO, knows that there is a demand for this product. However, he was not quite sure how this new business will work, both in terms of how the product is distributed and how Sidoti and Company will be compensated for it. The case is considered Sidoti and business model, and how to fit into a new business, and differs from that model. It addresses the challenges faced by Sidoti in creating this new business a success. "Hide
by Boris Groysberg, Paul M. Healy, Sarah L. Abbott Source: Harvard Business School 17 pages. Publication Date: January 3, 2011. Prod. #: 411072-PDF-ENG
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