Sick Kids Hospital & Dairy Queen Case Study Solution
PEST Analysis:
Political Factor:
In the year 2011 and 2012, the corporate tax rate, business tax rate and general tax rate had declined which ultimately had an impact on the growth of business profits. This unexpected growth in profits will ultimately increase the charitable activities in Canada in order to improve the company image and to advertise himself in an ethical way.
Economical Factor:
Due to the global financial crises in the year 2008 and 2009, the comparative growth of Gross Domestic Product (GDP) rate in Canada had declined in the year 2012 form the year 2011. This declined does not present the decline in the per capita income of Canadian people in the year 2012 from the year 2011 but the growth in per capita income have increased in decreasing way which might not be the reason to the decline in charitable activities because the per capita income had grown in 2012 in comparison of 2011.
Social Factor:
As it has been decided that the Sick Kids Hospital will now target the elementary and high school children to increase the charitable activities and donations in Toronto by 1.4 million Canadian dollars which are aged between 9 to 17 years old, their income is very low as they are dependent upon their parents, enjoyed the frozen treats and interested to provide the valuable donations for the better health of Sick Children of Canada.
Technological Factor:
Due to the technological advancement in Canada, the small and corporate businesses will produce more in less cost which ultimately lead towards the cost saving resulting in more profits and margins which might lead towards the more participation in the charitable activities and an annual event such as Miracle Treat Day in order to provide the valuable donations for the better health of Sick Children of Canada.
Strategies:
There are four alternative strategies whose implementation will increase the charitable donations in Toronto, Canada by 1.4 million Canadian dollars in a year. These four alternative strategies are:
- Franchise Incentives:By providing the incentives to franchise owners, the hospital will be able to raise as much funds as possible to be generated through an annual event named Miracle Treat Day.
For this purpose, the hospital should start the Prize contest such as the first place prize on the basis of the highest donation, second place prize on the basis of the second highest donation, third place prize on the basis of the third highest donation, and much more. These prizes will motivate the franchise owners to participate more in the charitable activities in an annual event of Miracle Treat Day.
- Loyalty Card:In order to develop and maintain more loyal customers for Sick Kids Hospital to provide the valuable donations for the better health of Sick Children of Canada, the hospital should create the loyalty card program for the blizzards to established loyalty in customers.
- Schools:For the purpose to get the rapid increase in number of donations from the area of Toronto, hospital should include the number of schools located in Toronto to participate in an annual event such as Miracle Treat Day to provide the valuable donations for the better health of Sick Children of Canada.
- Email Marketing:The use of Email marketing should be implemented by the hospital to capture the number of schools and franchise owners to participate in an annual event such as Miracle Treat Day to provide the valuable donations for the better health of Sick Children of Canada……….
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