Should Mahindra Reva Strengthen Its Market Position in India Case Solution
Jayanthi Ranjan is associated with Institute of Management Technology, Ghaziabad. Sanchita Krishna is associated with Institute of Management Technology, Ghaziabad. Shankar Gopinath is associated with Institute of Management Technology.
In 2014, Mahindra Reva released the e2o, an entirely revamped variation of its former electrical car, the Reva. Should Mahindra Reva effort to reinforce its industry position or totally alter its method and seek other alternatives, similar as the hybrid-vehicle industry.
PUBLICATION DATE: July 18, 2016
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE