Kellogg's is exploring the likelihood of starting gluten-free Corn Flakes in India. The organization must examine the gluten free market in India and explore techniques for entering this marketplace. Kellogg's' opponents must be assessed by it in the growing breakfast cereal market in India, the place where a growing economy and raising health consciousness is pushing Indian consumers to look for healthier options. Questions remain whether Kellogg's should enter the gluten-free section that is promising to make the most of this prospective opportunity in India, consumers' interest that are developing preferences as well as the current industry trends.
Should Kellogg's Launch Gluten-Free Products in India case study solution
PUBLICATION DATE: August 12, 2014 PRODUCT #: W14355-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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