[Shortened Title up to 50 Characters]1 Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

[Shortened Title up to 50 Characters]1 Case Solution

The blue ocean strategy had to be used by the company in order to assume how the company could be different from the whole movie market. From the calendar year 1999 to 2012, Netflix has used multiple product changes just as advised by the blue ocean strategy to be different from the market competitors. The company had also distanced itself from the live streaming rivals by means of eliminating the commercials from the product. Afterwards, the company has contemplated to reduce technical support, price and its installation. Then the company has raised the movie options, parental filtering and number of other devices that the company could be viewed on. Finally, the ability to watch Netflix as well as the full season of TV shows whenever created by Netflix for its customers’ please and comfort. It has also used the reduced, eliminated, created and raised processes to recreate what the processes meant for watching movie. The company was quite capable to standing away from the crowded red ocean which had dominated by the venture and block buster out into their own blue ocean strategy. The major pain point of the Netflix customers has been verified critically which is that the average customers are less likely leaving their home for watching movie (Ignatius, 2014).

In addition to this, the company has taken the strength of block buster which was the easy accessible movies and also strived to make it easier to access. Netflix has taken a closer look over the movie market and tried to make the market better. Netflix has taken the idea of not only be a part of the market but try to make all competitors irrelevant. The company has done a great job by receiving feedback from its customers and listened them so as to figure out what their customers actually want from the offering of the company. The company has taken customer response quite well and became one of the renowned companies as the premier movie website.

With the current originals of Netflix, as well as company’s multiple platform which can be used to watch the product on; the movie market has been dominated by Netflix at greater means.

All in all, it is to say that Netflix had created the uncontested market space, made intense and fierce competition in the industry irrelevant, captured and created new markets, and lastly aligned activities of the company in pursuit of low cost and differentiation.

Appendix

Red Ocean Theory	Blue Ocean Theory
Competes in the existing or current market. It beat the competition within market. Exploit demand from existing market and customers. Whole system of the activities of firm is aligned with the strategic choice of low cost and differentiation.	It establishes uncontested market place. It makes the competition extent irrelevant. It captures and creates new markets. Whole system of the activities of firm is aligned in pursuit of low cost and differentiation.