Shoppers Stop Group (SSG) Harvard Case Solution & Analysis

As BS Nagesh leafed 2006-2007 Annual Report for the buyers' Stop Group (SSG), action shots of a healthy-looking man, dressed in the latest fashion of the words "Rethink Retail" brought a smile to his face. As managing director of SSG - 8.9 billion hryvnias ($ 206 million) of the company in 2007, which included 23 new department stores and hypermarkets - Nagesh was proud of the way the company has taken at retail from their roots in simple steps to a complete "experience" is defined by luxurious furnishings, food, events, and educated staff in retail outlets SSG across India.'s success led to the initial public offering in May 2005. SSG's parent company, K. Raheja Corporation and its subsidiaries held 66% of the SSG's. "Hide
by Rajiv Lal, Virginia A. Fuller Source: Harvard Business School 41 pages. Publication Date: February 28, 2008. Prod. #: 508017-PDF-ENG

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