Mr. Young Hwi Choi, president and CEO of Shinhan Financial, began an unconventional post-merger integration strategy with the newly acquired banks Chohung. Strategy focused on the integration of traditional operations while participating in the reaction of employees to change, especially union workers Chohung, over the bank, which has recently declined, compared to the success of younger, more adventurous Shinhan Bank. Once completed, the new bank will make Shinhan Financial Group is the second largest bank in South Korea. Change management participation period, called a "double bank" in which Shinhan and Chohung work in parallel during the passage of the "emotional integration". "Hide
by Rosabeth Moss Kanter, Ryan Leo Raffaelli Source: Harvard Business School 26 pages. Date : February 4, 2005. Prod. #: 305075-PDF-ENG