CTO Shimla Dairy, state licenses food manufacturer, spent time working in the cheese industry in Australia. He returned to India with new skills and ideas to share with the company. Cheese is a fairly new product in India, and he has to decide how best to use the growth potential of the Indian market cheese. He has to discuss marketing, branding, production processes, service and customer focus. "Hide
by Michael Rose, Navin John Source: Richard Ivey School of Business Foundation 17 pages. Publication Date: February 21, 2005. Prod. #: 905M17-PDF-ENG
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