Located in New Dehli India, Sherry’s Bakery faced a host of challenges for a four year-stage in its operations, with several matters concerning business growth and cost management, management and fund procurement. The business had slowly grown from a hobby based on a love of baking into a home-based company that demonstrated lots of potential for increase.
The owner needed to formulate a communication and promotion plan for her company since she desired to turn Sherry's into a full-fledged bakery instead of simply running from her kitchen. Subhadip Roy and Subhalaxmi Mohapatra are affiliated with Indian Institute of Management Udaipur.
Sherry's Growth Hurdles of a Hobbyist Turned Entrepreneur case study solution
PUBLICATION DATE: March 31, 2015 PRODUCT #: W14741-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE