In earlier period of 2011, the senior executives of the honored Canadian hockey stick maker, Sher-Wood Hockey (Sherwood), were pondering whether to transfer the remainder of the organization 's high end composite hockey and goalie stick creation to its suppliers in China.
SherWood had been losing market share as retail costs continued to drop. Will outsourcing the manufacture of the iconic, Canadian-made hockey sticks to China aid Sher Wood to boost demand considerably? Was there any other option?
Sher-Wood Hockey Sticks Global Sourcing case study solution
PUBLICATION DATE: February 13, 2012 PRODUCT #: W12669-PDF-ENG
This is just an excerpt. This case is about GLOBAL BUSINESS
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