Sheng Siong was the third-biggest supermarket chain in Singapore. Its chief executive officer co-founded it in 1985 with his two brothers.Sheng Siong's business model was well suited to cater to the price-sensitive and much more conventional customer section in Singapore, with a dominant presence in suburban areas called "heartlands." It also had a unique corporate philosophy, which was affected by the personal values of its own founding family. But, the market became saturated, competitors were competitive and costs were increasing.
The key question was whether the first competitive advantage of Sheng Siong was sustainable and the way it could grow. Writers are affiliated with National University of Singapore.
Sheng Siong Supermarket Building and Sustaining Competitive Advantage case study solution
PUBLICATION DATE: October 24, 2014 PRODUCT #: W14526-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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