Share Our Strength and American Express: Developing Marketing Alliances (B) Case Solution
Analyzes different decision options facing SOS associated with the establishment of promoting ventures with American Express (AMEX) and Restaurants Unlimited, Inc. (RUI). The unique coalitions include two corporate sponsorship choices, Taste of the Country (TOTN) and Dine Across America (DAA), and one cause-related marketing venture, Charge Against Hunger (CAH).
Because of this SOS develops a fresh partnership with RUI and looks to further enlarge eatery involvement. Then they look to Amex as a patron to enlarge the DAA plan nationwide. This partnership must be assessed by the pupil also.
This is just an excerpt. This case is about SALES & MARKETING
PUBLICATION DATE: October 01, 1997
