Focuses on Share Our Strength (SOS), a national nonprofit organization fighting hunger. Discusses various solutions encountered SOS, associated with the creation of marketing partnerships with American Express (AMEX) and Restaurants Unlimited, Inc (RUI). Specific alliances composed of two corporate sponsorship decisions, taste of the nation (TOTN) and dinner Across America (DAA), and one of the reasons related marketing partnerships, Charge Against Hunger (SAN). This is considered as a development due to marketing partnerships with AMEX stimulate growth SOS website. As a result, SOS is looking to further expand participation restaurant and developing new partnerships with RUI. Then they look at the Amex again as a sponsor of DAA to expand the program nationally. The student must assess the partnership as well. "Hide
by Sonya Grier, Carrie D. Culp, Kelly M. Stivers Source: Stanford Graduate School of Business 15 pages. Publication Date: 01 Oct 1997. Prod. #: M289B-PDF-ENG
Related Case Solutions & Analyses:
Cause-Related Marketing: More Buck than Bang
Smart Communications Inc. (A)
Alessi: Evolution of an Italian Design Factory (A)
Benetton Group S.p.A., 2012
Novartis: Leading a Global Enterprise
Principle of Product Policy
Morita’s Legacy and International Strategy at Sony
Hindustan Lever at the Base of the Pyramid: Growth for the 21st Century
Implementing Sales Force Automation at Quantum Technology
Saxonville Sausage, Spanish Version
