Describes the general transformation of the subsidiary Aegon, one of the largest insurance companies in the Netherlands, which sells financial instruments such as pensions, savings and investment products. New Managing Director forms management team, and together they have a segment of the market, to provide a variety of methods of distribution, and increase sales by dramatic amounts, while maintaining the number of staff time. Looks at team building, market segmentation, focusing on customer value, distribution strategy and management philosophy. ECCH award winner. "Hide
by J. BM Kassarjian Source: IMD 20 pages. Publication Date: January 1, 1992. Prod. #: IMD109-PDF-ENG
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