Shanzai MediaTek and the White Box Handset Market Case Solution And Analysis, HBR Case Study Solution & Analysis of Harvard Case Studies

The term "White Box" is often used to describe a product without a brand. Such products are assembled from standardized parts, and they have become very popular category of desktop PCs. Hsinchu, Taiwan-based MediaTek is a semiconductor company production facilities, which unleashed the white box market in mobile phones with innovative "complete solution" for the 2.5 and 2.7 g of manufacturers of mobile devices, which significantly reduce the barriers to entry into the business. In addition allows many Chinese manufacturers to enter the branded business, the gray market in components unleashed additional market "Shanzhai" bodies. Together, these firms captured a significant share of the Chinese market, as well as exports (both legal and gray) to 102 countries. General Director Tsai Ming-Kai confronted with the question about the best way of growth. While some of the first level phone manufacturers are dismissive MediaTek, perhaps because of its role in providing Shanzhai, offers company allowed "army of ants" to challenge the leaders. MediaTek can move up-market to sell their chipsets like Nokia? Under what conditions? "Hide
by Willy Shih, Chen-fu, Jyun-Cheng Wang Source: Harvard Business School 19 pages. Publication date: April 19, 2010. Prod. #: 610081-PDF-ENG