Hsinchu, Taiwan based MediaTek is a fabless semiconductor business that let unfastened a white box market in mobile phone handsets by providing an ingenious "total option" for 2.5 G and 2.7 G handset producers, considerably decreasing the obstacles to entry into the company. Making it possible for numerous Chinese top quality makers to go into the company, the grey market in elements released a complementary market of "Shanzhai" makers.Together these companies recorded a considerable portion of the China market, as well as exports (both grey and legal) to 102 nations. While numerous tier one handset makers are dismissive of MediaTek, maybe due to the fact that of its function in making it possible for the Shanzhai, the business's offerings have actually made it possible for an "army of ants" to challenge the leaders.
Shanzai! MediaTek and the case study solution
PUBLICATION DATE: April 19, 2010 PRODUCT #: 610081-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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