The joint venture General Motors (GM) and Shanghai Automotive Industry Corp (SAIC) in 1997, considered the largest foreign investment ever made in China. The joint venture is seen by many as a high risk investment GM at the time. Eight years after the signing of the joint venture, GM proved to the world that its investment in China was justified, with its growing market share and successful partnership with SAIC. Attempts to understand the strategic alliance between GM and SAIC, and how the relationship has contributed to the success and rapid growth of GM in China. In addition, analysis of strategies adopted by the GM and potential threats and challenges to foreign auto companies in China. Sheds light on the development of effective strategies for foreign companies in emerging markets. "Hide
by Zhigang Tao, Emily Ho Source: University of Hong Kong, 24 pages. Publication Date: April 27, 2005. Prod. #: HKU395-PDF-ENG
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