Shang Xia: Selling High-Quality Refined Good "Proudly Made in China" Case Solution
Abstract:
Shang Xia is a story of a female business owner whose objective is to open the Chinese luxury-goods market to items proudly made in China. The story begins in 2007, when Shang Xia was very first born in a little workshop in Shanghai, and continues to the present day when the brand name is broadening its footprint in other cities in China and the surrounding area.
Pedagogical Goals:
Shang Xia uses trainees an amazing chance to take part in a brand name technique that is tough understandings in the fast-growing individual high-end products sector in China. In addition to the essential function that management plays, trainees will analyze the retail method of Shang Xia as it broadens from an unidentified gamer on the streets of Shanghai currently crowded with recognized retail networks. As Shang Xia opens brand-new retail areas on the mainland and in neighboring cities off mainland, trainees can think about in genuine time whether the creator's minimal resources are being finest assigned to develop market share.
This is just an excerpt. This case is about Leadership & Organisations
published: 29 Mar 2017
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