To optimize their effectiveness, color cases must be printed in colour. Having acquired Shaklee Corporation from Yamanouchi, Roger Barnett, its owner and CEO, wrestled with the issue of the best way to grow the business and its reputation for environmental sustainability.
Along with maintaining the "network marketing" nature of its sales channel (because it creates jobs and entrepreneurs), Barnett wanted to take the business model to sub-Saharan Africa and South Asia.
Shaklee Corporation Corporate Social Responsibility case study solution
PUBLICATION DATE: October 28, 2008 PRODUCT #: 509031-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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