(This case is a supplement tothe case IN 1239.)This organization, Talamance has,could potentially acquire SGFE, which is its competitor that makes and sells char briquettes. These companies compete with conventional charcoal, which is primarily derived from illegal forest exploitation. Although they are superior, the briquettes are also more costly since the customers are not properly aware of them.
This case helps in reflecting as to how enter in the industry that is by incurring low cost, and the best way to place the products. Another question is whether SGFE can practically attain the environmental and social goals of the business. Case B describes the subsequent commercial success of SGFE. Getting the public to understand the products was the major hurdle, although eventually achieved.Interestingly, vendors with small income are ones on whom this industry relies on.However, despite all of this SGFE still has little influence while deforestation in Cambodia is still a norm.
PUBLICATION DATE: July 22, 2016 PRODUCT #: IN1240-PDF-ENG
This is just an excerpt. This case is about STRATEGY about STRATEGY & EXECUTION
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