Shunfeng Express (SF), China's leading express delivery business, in May 2014 started the first 500 of several thousand Heike shops, which allowed consumers to buy and try out SF's own e commerce offerings, in addition to other services.
As an example of China's "on-line-to-offline" shift in e-commerce, Heike retail stores allowed SF to leverage logistics and IT expertise to create a distinct image from its competitors in express delivery. It is yet unclear whether Heike stores offered consumers an irresistible value proposition.
SF Express From Delivery to E-Commerce case study solution
PUBLICATION DATE: July 20, 2015 PRODUCT #: 616003-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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