Cost is one of the strongest instruments a supervisor can utilize to help determine the take up of her product, notably in a marketplace that is noncompetitive and subsidized as is common for global health products.
But, the inquiry of whether and how to price has been the issue of wide-ranging policy debate: whether to charge users for life saving services and health products, whether to give added incentives for individuals to use them, or whether to distribute them for free. This note describes the latest, cutting-edge, on how pricing affects the end user's selection to purchase and use vitally needed health products research, opening an enlightened and deeper dialogue about pricing.
The note concludes with a succinct guide to the best way to optimally price products based on different organizational aims and product features.
Setting Price Effectively case study solution
PUBLICATION DATE: March 19, 2014 PRODUCT #: 914037-PDF-ENGThis is just an excerpt. This case is about
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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