Sermo manages the top on-line professional network for doctors in the United States. Doctors use challenges with managing their practices, in addition to Sermo free of charge to post surveys regarding diagnostic and treatment concerns and to discuss these concerns. Sermo earns revenue by charging customers who would value early advice regarding the effectiveness of medical devices and new drugs - investment managers, pharmaceutical companies, and regulatory authorities.
Customers cannot participate in physicians' online discussions, but they can view survey results and post their own surveys to the doctor members of Sermo. The case discusses challenges facing Sermo in marshalling this two sided platform and in balancing the sometimes conflicting needs of the two sides of the stage.
Sermo, Inc. case study solution
PUBLICATION DATE: April 10, 2009 PRODUCT #: 809142-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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