Rachel Brown SCHERL and Mary Wallace Jaensch are marketing consultants for J & J's capabilities who buy Zestra Laboratories, South Carolina company that makes the product proven to improve sexual health. The case is considered a process in which the team played hard work, raised funding, and eventually bought the company's assets out of bankruptcy. It covers the issues of changes in retail business model with a hybrid of retail and direct-to-consumer, and marketing tasks connect to the target customer of the need, which is not often publicly discussed. "Hide
by Garth Saloner, Claire Magat Raffaelli Source: Stanford Graduate School of Business 16 pages. Publication Date: September 2, 2009. Prod. #: E351-PDF-ENG
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