Color cases ought to be printed in color to optimize their effectiveness. When David Wang took over as the CEO of SMIC, he knew that if he was to capitalize on the business's strategic location in the China market, he would need to transform the company mindset and its operating construction from its origins in the production of DRAMs to the service orientation which was required to support the consumer assurance of being a foundry. This entailed more than rearranging the production lines, it meant a remarkable shift in the business culture. Wang also had to ensure the firm's ability to offer the most advanced process technologies. Having fallen behind in preceding generations, his predecessor had chosen to license procedure technology from IBM. He faced the question of whether it still needed to depend on IBM, or whether his rapidly changing and maturing organization had the capability to go it alone on future process technology development.
Semiconductor Manufacturing International Company in 2011 case study solution
PUBLICATION DATE: March 30, 2011 PRODUCT #: 611053-PDF-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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