Millennials were heavily influenced by the evolution of social media as an important source of information about the product. They are increasingly basing their assessment of product information from online reviews. Thus, companies targeting Millennials, may want to pay attention to online reviews. What products are affected by online reviews Millennials? There are reviews are generally positive or negative? Where millennial customers are looking for information among the many online venues? As in this paper, a survey of 227 Millennials shows that this generation is undoubtedly ad reviews online and the effect of these reviews. Respondents showed a clear preference for two online sites, Facebook and company websites, when expressing their opinions. Reviews by the positive and negative comments, and as a product category for each type of fare. Contrary to popular thinking, the respondents were more likely to post positive reviews than negative reviews. Men express their opinions online more often than women, and gender-specific differences were observed for the product category. Recommendations are for sale through the use of Millennials online reviews. "Hide
by W. Glynn Mangold, Katherine Taken Smith Source: Business Horizons 13 pages. Publication Date: March 15, 2012. Prod. #: BH467-PDF-ENG
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