Part of the firm strategy solutions is usually a top-down process in which the CEO and senior management makes decisions that the rest of the company must then implement. Sometimes, though, the idea underlying the strategic steps occur with a lower level employees. Can employees really strategize? This often depends on the contents of craft sales pitch. "Hide
by Matthew J. Mazzei, Christopher L. Shook, David Ketchen Jr. Source: Business Horizons 5 pages. Publication Date: November 15, 2009. Prod. #: BH355-PDF-ENG
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