Irish Air Lines pilot newly created his hometown Dublin Second Life. His Second Life alter ego, Ham Rambler, busy, the site works, and sales offices and commercial property. The property includes a popular bar, a place for live music and a realistic rendering of the main Dublin. Second Life "residents" are flocking to the site for its entertainment and experience Dublin. Mahon / Rambler must decide if the innovative business model he developed is sustainable, or whether it is to sell the business to other developers. The fact is, it is useful to introduce the concept of immersing the Internet environment, and online advertising and sales. "Hide
by Wade Halvorson, Michael parents, Leyland Pitt Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: November 27, 2009. Prod. # 909A33-PDF-ENG
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