Considers the pricing for the company, which is the monopoly supplier of a durable good. Price reductions over time in an attempt to increase market penetration is desirable. But it can also cause some buyers delaying their purchases. A description of these considerations in the context of specific examples that can be analyzed numerically. "Hide
by Adam Brandenburger, Vijay Krishna Source: Harvard Business School 3 pages. Publication Date: January 5, 1990. Prod. #: 190110-PDF-ENG
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