Elizabeth Franks, CEO of VBV, had a week until her July 2010 meeting of the Board of Directors. VBV just completed a six-month marketing and advertising campaign for the new product line and strategic re-branding, and early response from the board indicated mixed feelings. "Hide
by Gregory B Fairchild, Mark Johnson Source: Darden School of Business 10 pages. Publication Date: January 1, 2012. Prod. #: UV5346-PDF-ENG
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