Analysis of interviews with Red Auerbach, HBR number 87201. Alan M. Webber, who conducted interviews, examined the lessons that we learned from Auerbach's long and fruitful career coaching and managing Boston Celtics, a professional basketball team in the National Basketball Association (NBA). In the HBR article is used as a surrogate for the client interview, providing a "raw data" for the analysis technique known as the brand name for language processing (LP) methodology developed by Professor Shoji Shiba of Tsukuba University and the companies included in the Cambridge, Massachusetts-based Center for quality control. Includes color exhibits.
To enhance their effectiveness, color cases should be printed in color. "Hide
by Joseph B. Lassiter, John T. Gourville Source: Harvard Business School 12 pages. Publication Date: March 30, 2004. Prod. #: 804160-PDF-ENG
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