This case is suitable for business, strategy and leadership courses. Senior Financial Officer and Chief Operating Officer, joins a growing start-up company, replacing the founders, who previously held this role. He attacks the common challenges facing the growth of companies, including the creation of the sales organization, aligning the strategic value drivers to measure and reward system, team management, training management to take responsibility of their objectives, priorities and focusing time CEO, and rethinking business model, so it will be easier to scale. "Hide
by Edward D. Hess, Gosia Glinskaya Source: Darden School of Business 14 pages. Publication Date: November 27, 2009. Prod. #: UV3941-PDF-ENG
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