Why did United Airline's Delta's Song and TED fail while Southwest's similar model for low cost air travel flourished? As stated by the writer, it all comes down to company culture. Culture is just one of these fuzzy terms that gets their eyes roll, he says, but its true power lies in the fact that, contrary to other competitive advantages, it is extremely difficult to replicate.
He defines culture as 'the things that folks in an organization do without believing, often because of a precedent set by direction'. The roots of culture go quite deep, as he reveals, and they lead firms like Costco, Southwest and IBM to the very best of their industries.
Secret Recipes The Power of Culture in an Experience Economy case study solution
PUBLICATION DATE: May 01, 2013 PRODUCT #: ROT196-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
Related Case Solutions & Analyses:
Sumiko Ito
ABB Deutschland (B)
McKinsey & Co. (B)–1966
Anwar Aluminum Works
Goodyear Tire & Rubber Co.–1988
Uncle Betty’s: Toronto’s Most Innovative Chef-quality Diner
The Palm Oil Dilemma
Mti Cash Budgeting In Times Of Sharp Business Downturn
Blueprint for Ford’s Future: From Personal Automobiles to Mobility
Santos Limited
