In 2011, a SecondMarket online platform that promotes secondary transactions illiquid assets, including private company. This case examines the underlying causes of small-cap IPO, in the United States from the 1990s to the 2000s, and how the emergence of SecondMarket provided liquidity for private companies as IContact, email and social marketing software as a service [SaaS] companies . "Hide
by William A. Sahlman, Ramana Nanda, James McQuade Source: Harvard Business School 26 pages. Publication Date: November 10, 2011. Prod. #: 812072-PDF-ENG
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