In 2011, SecondMarket was an online platform that facilitated secondary trades of illiquid assets, including private company stock.
This case investigates rationale for the reduction in small cap IPOs in America from the 1990s to the 2000s and how the appearance of SecondMarket supplied liquidity to privately held companies like iContact, an e-mail and social marketing applications-as-a-service [SaaS] business.
SecondMarket - Providing Liquidity for Shareholders of Privately Held iContact case study solution
PUBLICATION DATE: November 10, 2011 PRODUCT #: 812072-PDF-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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