Enlightened by the achievements and failures of her first organics venture, WellBar, Norton tries to balance her naturally dynamic, hands on approach with the changing needs of a large business. Students discuss the differences between running the tensions that can result between entrepreneurs, and a growing startup versus a mature organization and the managers tasked with running their organizations.
"Seaside Organics" is suitable for use in different MBA and/or executive programs. This case focuses on the types of anxieties that frequently exist between the supervisors tasked with running their organizations and entrepreneurs. It can be used in general management, entrepreneurial management, and organizational behavior courses.
PUBLICATION DATE: May 02, 2016 PRODUCT #: 916526-HCB-ENG
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
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