SMIG, a division of GD Searle, a fast-growing high market share of the company in the field of nuclear medicine instruments. It is produced by two fundamentally different product lines, one very successful and others less so. While marketing has been to separate these product lines, production was not. As capacity is reached, the question of how the company should expand and / or change their activities. "Hide
by Stephen S. Kolesnik, Roger W. Schmenner Source: Harvard Business School 6 pages. Publication Date: April 1, 1978. Prod. #: 678189-PDF-ENG
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