Search Engines in Search of Fair Play Harvard Case Solution & Analysis

Many Indian domestic portals became nervous when Google decided to enhance its flight search service by providing the clients to compare fares and book tickets. Google was already leading by shares in Internet search service, which created further fear of discrimination by this development. However, the domestic portals had the only option to  lodge a complaint against Google with the Competition Commission of India, which might help them to overcome the risk of reducing shares.

Several other countries also challenged the Google’s business practices and began to scan through anti-competitive law. The involvement of Google in such controversies wondered the general public? Why these practices of Google frightened its rivals? What could be the stand of the Competition Commission of India against Google and how this stand would help the consumer and society? The author, Veena Keshav Pailwar, has the association with Institute of Management Technology.

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