Google's strategy to gear up its flight search service in India by allowing users to compare fares and book tickets made other domestic travel portals in India nervous. There were concerns this development might prove as Google had the dominant share in Internet search service to be discriminative. Worrying a considerable decrease in their share of the search market, these domestic portals had the option of lodging a complaint against Google with the Competition Commission of India.
Google's business practices had been challenged and/or come under the scanner of anti-competitive law in several other countries too. Did competing companies worry Google's business practices? What is the stand of the Competition Commission of India and how would it help consumers and society in general? VeenaKeshavPailwar is affiliated with Institute of Management Technology.
Search Engines in Search of Fair Play case study solution
PUBLICATION DATE: September 29, 2014 PRODUCT #: W14485-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION