In the digital world, search engines are shop windows. They are an absolute necessity for giving exposure to a business. A business that will not have a leading position in search results that are online is missing chances to sell to, or communicate with, potential customers. As well as a business that does not appear in search results might as well not exist. Search engine optimization encompasses a variety of techniques aimed at enhancing a site's position on search engine results pages, in order to receive more traffic (in response to a specified query by a user). In this technical note we describe the significance of SEO and introduce the primary SEO techniques.
Search Engine Optimization (SEO) case study solution
PUBLICATION DATE: May 06, 2011 PRODUCT #: IES421-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
Motor City: Disruptive Business Model (B)
Marketing the $100 Laptop (C)
Procter & Gamble Brazil (A): 2 12 Turnarounds
The CIM Project
Social media: The New Hybrid Element of the Promotion Mix
The Whitney Clinic
Advantage Food & Beverage Sales Representative
GlaxoSmithKline in China (B)
Russia and China: Energy Relations and International Politics
The Bottom Line: Marketing and Firm Performance
