Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that helps individuals with spinal cord injuries to attain independence, self-reliance and full community participation. In early 2014, the marketing manager is attempting to understand how best to assess the performance against the organization's critical but difficult-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario.
Moreover, she wants to create a reporting system predicated on the indicators laid out in the existing balanced scorecard. This monthly dash will permit the new chief executive officer to control the organization using a summary sheet of measures that emphasizes how it's performing on critical dimensions. She confronts two critical questions: How should internal coverage be performed? What would being successful at community leadership look like and how can performance against this aim be monitored?
SCI Ontario Achieving, Measuring and Communicating Strategic Success case study solution
PUBLICATION DATE: November 07, 2014 PRODUCT #: W14557-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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