Spinal Cord Injury Ontario is a not-for-profit organization headquartered in Toronto that helps individuals with spinal cord injuries to attain independence, self-reliance and full community participation. In early 2014, the marketing manager is attempting to understand how best to assess the performance against the organization's critical but difficult-to-measure goal of becoming the expert on living with a spinal cord injury in the province of Ontario.
Moreover, she wants to create a reporting system predicated on the indicators laid out in the existing balanced scorecard. This monthly dash will permit the new chief executive officer to control the organization using a summary sheet of measures that emphasizes how it's performing on critical dimensions. She confronts two critical questions: How should internal coverage be performed? What would being successful at community leadership look like and how can performance against this aim be monitored?
PUBLICATION DATE: November 07, 2014 PRODUCT #: W14557-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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