Case documents Tetra Pak ambitious efforts to cooperate with the governor of Nasarawa State in Nigeria to establish a school feeding program based on non-dairy products, which will eventually use local cereals; Nutrisip. This is a business, not a charity initiative, which is also aimed at kick-starting the local industry (thus reducing poverty), and improving child nutrition at the same time. It attracts Tetra Pak in dealing with many complex issues and business development. The case of the experience of Tetra Pak in the first two years of the program and illustrates the challenges and obstacles that companies face when trying to get this ambitious program off the ground, promoting local production Nutrisip and secure supply and distribution chain for the product. The purpose of training: 1. Change the traditional concepts of the role of business in society 2. Show how innovations can be introduced on a regular basis and in developing countries 3. Understand the problems of working in developing countries in the context of its most complex 4. Understand the power to strengthen partnerships in the area of corporate sustainability. "Hide
by Ulrich Steger, Aileen Ionescu-Somers Source: IMD 15 pages. Publication Date: February 13, 2008. Prod. #: IMD265-PDF-ENG
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