IMD-2-0127 © 2006
Steger, Ulrich; Ionescu-Somers, Aileen
The case documents challenging efforts that are used by Tetra Pak to collaborate with the governor of Nasarawa State in Nigeria in the setting up of a school feeding program based on a non-milk product that can eventually use local cereals; Nutrisip. This is really a business; and not a philanthropic initiative that is also aimed at kick-starting local sector (thus alleviating poverty) while improving child nutrition at the same time. It is engaging in tackling development issues at Tetra Pak and many challenging business.
The case demonstrates the expertise of Tetra Pak over the introductory two years of the plan and exemplifies the challenges and obstacles encountered by the business while attempting to get this ambitious program off the ground; promote local production of Nutrisip and secure the supply and distribution chain for the product. Learning objective: 1. Shift conventional perceptions of the function of business in society. 2. Demonstrate how innovation could be introduced in a sustainable manner and in a developing country 3. Comprehend the power of partnerships to strengthen corporate sustainability initiatives. This case series was the 2007 EFMD award winner in the group “Corporate Social Responsibility”.
School Feeding Program In Nigeria (A) Tetra Pak’s Business And Development Goal case study solution
Subjects: Corporate responsibility; Sustainability; New business models; Malnutrition; Poverty alleviation
Settings: Nigeria; Food processing; Packaging and distribution systems; 20;000 employees; and sales of Euro 8.1 billion; 1996 with interventions in school feeding programs in developing countries; ends in Dec 2005